We are always confused customers given the high number of terms that exist today in the digital marketing sector. We are talking about Inbound Marketing, Content Marketing, Performance Marketing, SEM, SEO, Influencer Marketing, E-mail Marketing, Experimental Marketing, Social Media Marketing and more.
But two of the most confusing terms are Content Marketing and inbound marketing. Therefore, the purpose of this article is to explain what differentiates them and how each works.
Let’s start with the basics, what each one means.